Work experience

Senior Product Designer

Tellent - Grow Module (Europe/Paris) • September 2024 - November 2025

• Designed the Skills Mapping feature from 0→1, defining scope with PM and Tech Lead and delivering a flexible V1 that provided value from day one - migrating 29K+ users and 280K+ assessments across 34 early-access companies into the new system.

• Led the UX and UI redesign of the performance-review answering flow, resolving critical usability issues for 68K+ users across 250 client companies, and establishing visual foundations later adopted across the full Reviews module.

• Created flows, prototypes, and high-fidelity UI for complex, data-heavy scenarios—optimizing for inconsistent real-world HR data and ensuring smooth implementation through close alignment with Engineering.

• Contributed to product evolution by introducing scalable interaction patterns and proposing forward-looking concepts (e.g., analytics foundations, talent insights), aligning the Grow module with the long-term platform strategy.

Senior Product Designer

Compass Uol - Youcom (Brazil/Remote) • January 2022 - August 2024

• Led the evolution of the e-commerce platform, balancing user needs, business, and technical requirements, impacting over 65k daily users.

• Conducted research cycles and discovery activities to inform the product backlog.

• Designed user flows, wireframes, and UI for mobile and desktop features.

• Optimized UI elements through user research, A/B testing, and data analytics, resulting in a 5.6% increase in conversion rate and a 7.6% rise in average revenue per section on the product page.

• Planned and executed the redesign of the shopping cart, reducing rejection rates by 4.4% and increasing the percentage of users advancing to checkout by 9.3%. Additionally, implemented a new upselling feature that generated an additional R$16.5k in revenue.

• Collaborated in cross-functional teams to refactor the platform, improving the Apdex score from 0.64 (poor) to 0.92 (excellent).

• Promoted design culture across the ecosystem.

UX Designer Consultant (Freelance)

Stract (Brazil/Curitiba) • November 2023 - March 2024

• Redesigned the B2B data automation tool, improving usability and reducing cognitive load

• Conducted surveys and 1:1 interviews to identify and prioritize pain points

• Designed modular UI and UX writing guide for clarity and scalability

• Iterative testing achieved 80–90% task success, with the most complex task improving from 0% → 60%

• Delivered Figma handoff with instructions, enabling smooth implementation and future iterations

UX/UI Designer

Alura (Brazil/Remote) • April 2021 - December 2021

• Partnered with cross-functional teams for the edtech platform evolution.

• Conducted user interviews and data analysis to design for the B2C product, impacting over 60k students.

• Planned and executed workshops and co-creation sessions for the B2B market expansion project.

• Maintained and evolved the design system, promoting design culture through various initiatives.

Founding Designer

RD2 Ventures (Brazil/Curitiba) • May 2020 - April 2021

• Founding Product Designer in a startup studio building early-stage SaaS products across virtual office, productivity, edtech, and management tools; oversaw design for 5 products in parallel.

• Owned the end-to-end design process from discovery to delivery, working closely with founders and engineers to define MVPs, test ideas quickly, and iterate with early adopters.

• Designed and launched early-stage products including a virtual office platform developed from concept to first customers.

• Rebuilt a task management platform to improve product–market fit, simplifying workflows and establishing scalable UI foundations.

• Evolved LMS platforms used by early adopters, including a flexible white-label solution developed with client feedback.

• Established reusable UI foundations to support rapid experimentation across products.

• Mentored a design intern and helped structure the design practice from the ground up.